Hunt&Co. was approached by Australian cosmetics retailer Mecca Cosmetica to design and develop and interactive iPad App to coincided with the launch of their 2013 Beauty Predictions campaign. The app features six beauty predictions with step-by-step guidance on how to achieve ‘the look’ with a direct link to the associated products on the Mecca website. The app also features inbuilt analytics and tracking enabling Mecca to evaluate the app performance and sales conversions. In place of a traditional publication the app enables Mecca customers to interact with the brand on a more personal and engaging level. Source: Hunt&Co.